Uwajimaya
Rebrand

January — 19

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Rebrand

Logo Design
Brand Identity
Web Design

Inspiration —

An identity that combines Japanese culture, past and present. By combining the classic patterns of historic art prints with the fun shapes of current day pop culture, visuals both educates and inspires customers

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— Updated Logo

 
 
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— Fun & Refreshed
Advertising

 
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Communication —

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Shopping Bags -

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Brand
Guidelines

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Previous
Directions

The goal of the rebrand was to combine the history associated with Uwajimaya’s storied presence in Seattle with the fun and excitement of exploring the store. A traditional, saturated red & blue color palette receives an unexpected update with the addition of softer shades. The combination of fun Futura and classic Poynter blends old and new harmoniously.

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Originally completed a year prior, I revisited the project to create a stronger visual representation of Uwajimaya’s dedication to preserving Japanese tradition in the Seattle area.

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