January — 19
An identity that combines Japanese culture, past and present. By combining the classic patterns of historic art prints with the fun shapes of current day pop culture, visuals both educates and inspires customers
— Updated Logo
— Fun & Refreshed
Shopping Bags -
The goal of the rebrand was to combine the history associated with Uwajimaya’s storied presence in Seattle with the fun and excitement of exploring the store. A traditional, saturated red & blue color palette receives an unexpected update with the addition of softer shades. The combination of fun Futura and classic Poynter blends old and new harmoniously.