Matchbook
Guide

December — 18

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Publication
Design

150 pages
3 x 5 inches

A knick-knack reminiscent of a different time, matchbooks and boxes have served as keepsakes of fond memories for decades. They are the perfect, pocket sized vessel for information and allow their beholder to become better acquainted with a restaurant through typographic choices, color, imagery, slogans, etc..

Now, living in a world cluttered with too much information I was inspired by this simpler era to create a book where everything you need to know about a restaurant can be found on the face of a matchbook.

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— Front Cover &
Back Details

 
 

Functional Striker —
On dust cover

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— 1. Choose Neighborhood

 

2. Browse Restaurants —

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— 3. Check Price

 

3. Lookup Location —

 

5. Explore —

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Project Insights

 

Because matchbooks are a relatively novel concept, many restaurants no longer produce these little guys. This created quite the challenge as I set out to find and photograph 40 different matchbooks and boxes. Because they have gone essentially extinct, I photoshopped over a third of the photos to resemble authentic matchbooks.


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